Making the switch from buying Fast Fashion to buying Slow Fashion is a great step in the right direction. Slow Fashion or Sustainable Fashion prioritises people and the environment. Here are some of the positive core ethics that sustainable fashion brands look to achieve:<\/p>
Making\/designing classic, timeless styles rather than flash-in-the-pan trends. <\/p><\/li>
Well-made and durable clothing that lasts, made from materials that have less of an impact on the environment.<\/p><\/li>
Custom made (e.g. print on demand) products to avoid overproduction.<\/p><\/li>
Harnessing renewable energy to power factories.<\/p><\/li>
Fair wages and respect for the people making the clothes. <\/p><\/li><\/ul>
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At Anian Outdoor Life<\/u><\/a>, we are proud to be an independent sustainable fashion brand. So, what makes Anian a sustainable fashion brand?<\/p>
All the factories and manufacturing facilities we use are powered by renewable energy. <\/p><\/li>
Our clothing is made from 100% organic cotton - no nasty chemicals, pesticides or fertilisers.<\/p><\/li>
The cotton is grown in the north of India where monsoon rains fill reservoirs and avoids the need for irrigation.<\/p><\/li>
When the cotton seeds are separated from the usable fibre, they are not discarded but pressed and used to feed cows (who\u2019s poo is used to fertilise the fields) - a circular supply chain! <\/p><\/li>
In the factories that we use, there is a closed-loop water recycling system. This means that the water used to dye clothes is not released into the local environment.<\/p><\/li>
The dyes are separated from the water through filtration and distilling. The water is left pure and clean enough to drink, and the dyes removed are re-used in road markings.<\/p><\/li>
Every part of the process is plastic-free and we send all of your products out in plastic-free packaging. <\/p><\/li>
When you feel that your garment is at the end of its life, no need to let it go to landfill, send it back to be respun into new organic cotton clothing - how cool is that! Be part of the circular fashion economy.<\/p><\/li>
Some of our clothing is made from 50% of this recycled organic cotton - check out the range here<\/u><\/a>.<\/p><\/li><\/ul>
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We also sell some products that are 100% recycled polyester. Our Exercise\/Gym T-shirt<\/u><\/a> is made from post-consumer plastic bottles. We also have a number of different bags that are made from 100% recycled polyester: crossbody bag<\/u><\/a>, 14L<\/u><\/a> and 9L<\/u><\/a> roll-top backpacks, washbags<\/u><\/a> and travel case and organiser<\/u><\/a>.<\/p>
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